Let us reflect upon your marketing genius at the 2017 AMA Lincoln Prism Awards.


New Categories.
New Format.


The Prisms recognize excellence in marketing in the Lincoln and surrounding communities. Work represented within entries must have been implemented in part between January 1, 2016 and December 31, 2016. You do not need to be an AMA member to submit an entry. Those eligible to enter include:

  • Any company or individual in the Lincoln and Mid-Nebraska areas (Hastings, Kearney and Grand Island).
  • Any agency operating in Lincoln and Mid-Nebraska that has completed a project for a national or local company.
  • Any student who attended a college or university during all or part of 2016 in the Lincoln and Mid-Nebraska areas.


Save $5 by entering by February 8.

  • AMA Members $50 per entry, $45 before Feb 8
  • Non-Members $65 per entry, $60 before Feb 8
  • Students $20 per entry, $15 before Feb 8

There is no cost to nominate individuals for Marketer of the Year, Corpoarte Marketer of the Year or Student Marketer of the Year.


  • Review the 2017 Prism categories and choose the one that most closely matches your entry.

  • Determine the size/type of the business - small, large or non-profit - based on the annual marketing budget of the organization for which the marketing entry was designed.

    Small Business = Annual marketing budget less than $100,000
    Large Business = Annual marketing budget of $100,000 or more
    Non-Profit = Determined by legal status

  • Review the judging criteria, and respond to those questions using the "Prism Entry Form" document.

  • Create an electronic copy of your entry using a CD or thumb drive. A separate electronic copy must be created for each entry.
    Please do not include multiple entries on one CD or thumb drive.

  • Create an entry graphic by attaching one PDF that must be 3,000 width x 2,250 height pixels at 300 dpi. If your entry includes broadcast or multiple elements consider providing a representative thumbnail graphic. These graphics will be showcased during the program for winning entries.

  • Place your paper entry and the electronic copy together in a manila envelope. Do not combine multiple entries into one envelope. All entries must be placed in separate envelopes.

  • Fill out the official "Prism Entry Form" for each entry you are submitting. Affix the form to the outside of each entry's envelope so that organizers can quickly identify the category for which you are entering. If you are submitting multiple entries in the same category, each entry still requires a separate envelope and entry form.

  • Submit your entry by February 15, 5pm Mailed entries must be sent two days prior to entry deadline to ensure receipt.

    Downtown Lincoln Association
    c/o Todd Ogden
    206 S. 13th St.
    Lincoln, NE 68508

  • Payment is required upon submission. Entries submitted without check or confirmation of online payment will be disqualified. For more payment information or to make a payment click here.


Prism entries are judged by an American Marketing Association chapter selected by AMA Lincoln to review award submissions. The number of points received determines Prism and Merit winners. Entries must receive a minimum number of points to qualify for a Prism award. Therefore, some categories may have a Merit award winner and not a Prism award winner. The awards are judged based on your response to the following five areas:

  • THE CHALLENGE & OBJECTIVES the primary problem to solve, objectives to meet

    What was the core, basic problem the entry needed to solve or address? What was/were the objective(s) to address the situation or challenge? This should be a specific, quantifiable statement. Judges will score on how clearly the challenge is stated and whether the objectives are sound, clear and measurable. 500 words or less.

  • STRATEGY & TACTICS plans for achieving the goal

    Describe the strategic process behind this project/initiative and what tactics or actions were taken to achieve the objectives. Judges will score how well the strategy and tactics relate to achieving the objectives. 500 words or less.

  • RESULTS measurable success

    What measurable results did this entry achieve? Did it achieve the entry’s objectives? It’s extremely important to describe the results in measurable terms to demonstrate the entry’s objectives were achieved. Judges will score on how effective the entry was in producing results that directly tie into the objective(s). 300 words or less.


    Include both physical and digital files of the work to be judged along with your entry. Note that judging may include both physical and digital files. If your entry wins a Prism or Certificate of Merit award, the physical files will be displayed at the awards banquet.


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